The CRUISE show marketing campaign is designed to target and attract a high-quality audience, who will visit to research, plan and book their next cruising adventure. This presents an unrivalled, live sales and marketing platform for companies exhibiting at the UK's biggest consumer cruising showcase.
Visitor promotion and media partners.
We are aware of the current business environment, which is why we are committed to increase attendance for next years' show, whilst keeping our focus on attracting a high level of discerning consumers who will visit to book their next cruise at the show. With the overwhelming positive feedback that we have received from our exhibitors in 2009, we are confident that there is a need for this event and we will continue to develop the concept with a longer, stronger and more strategic campaign to achieve an increase in visitor numbers.
Telegraph Media Group
According to research carried out by TGI and Net Wave 14 on behalf of TMG, one in three British cruise passengers have either read The Daily Telegraph, Sunday Telegraph or have visited telegraph.co.uk
Our campaign with the Telegraph Media Group will reach over 5 million high-calibre consumers through: in-paper advertising, both in the main and travel sections, CRUISE STYLE supplements, editorial promotions, email alerts, exclusive ticket offers and a dedicated CRUISE show microsite on telegraph.co.uk/travel
Sky Travel
Sky Travel is a multi-faceted brand offering promotional opportunities across 7 Sky TV channels, online through sky.com/travel and Sky Player, through email communications to the Sky customer base and soon Sky Mobile. CRUISE will be promoted heavily on-air and online in the run up to the event, specifically targeting 35+ adults and encouraging them to visit.
Heart 106.2
London's Heart 106.2 has a weekly reach of 1.8 million adults and is aimed at listeners aged between 25 and 44. It has a core ABC1 target audience and is regarded as female-friendly and credible.
London LBC 97.3
London's LBC has a weekly reach of over 700,000 listeners and is aimed at upmarket, mature and intelligent consumers. They are thinking ABC1's who are interested in more than just music.
Cruise Critic
Cruise Critic UK has over 30000 ship reviews, cruise line reviews and ratings. As a unique online cruise resource, Cruise Critic will promote the CRUISE show to their audience through news updates, email alerts and ticket offers.
Cruise International
Full-page colour advertising, editorial coverage, online mentions, promotional competions and ticket offers.
Wold of Cruising Magazine
Full-page colour advertising, editorial coverage, online mentions and ticket offers.
Direct Mail and Marketing
In addition to activities already confirmed with our media and marketing partners, the CRUISE show is also supported by direct mail to previous visitors, dedicated website with online promotions, outdoor advertising, travel and leisure consumer magazines.
Public Relations
Our dedicated in-house publicity plan will consist of an integrated campaign that will target additional coverage for exhibitors on television, radio, consumer press and lifestyle magazines.
